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Ranking on Google - SEO & SEM


Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are related, but also different. SEO is the practice of making your website more appealing to the search engines so that it ranks higher in ORGANIC (aka free) SEARCH results. SEM is paying to promote your website to the search engines (using Google Adwords) so that it appears in the ‘Ad’ section of the results. This is the first thing to understand as you begin your research into creating a higher ranking website.


  1. Make sure your website is MOBILE FRIENDLY (click here to take Google’s Free test)
  2. Don’t use large pop ups on your website
  3. Make sure you have keyword rich content, without overusing keywords
  4. BLOG regularly. Articles should be 500-750 words.
  5. Stay active on Social Media
  6. Design your website using WordPress and make sure it’s always updated to the latest version

You guys really know what you’re doing! I don’t make a move anymore without calling Andrea to see what she thinks and to check in on our marketing plans.


What is SEO?

SEO is a multi-pronged approach that includes improving the performance of your website, making it more mobile friendly, and working on the content and the incoming links as well. If you want your site to perform well, all of these things need to be on-point.

It requires steady and sustained marketing to ensure the best possible response. If search engines think you’re spamming or buying up links from sites instead of earning them, you will be penalized for your efforts. It takes time for the search engines to notice your promotion efforts and respond to them.

Little things like not having your wordpress website updated to the latest version, using large pop-ups on your website, or using a keyword too many times make a difference in how Google is viewing and ranking your website.


What Is SEM?

SEM, is basically Google Advertising – placing an ad to show at the top (sometimes bottom) and paying each time a viewer clicks on your ad. SEM can be a great kickstart for your marketing, while SEO will build your organic ranking to generate top placement on Google over a longer period of time. We can help you determine where you are in your marketing cycle and what might be the best approach for your business.

SEM gets you visits from people who searched for a highly specific keyword or phrase, while SEO optimizes your website to attract visitors browsing for subjects that are a little more loosely related to your industry. The important thing to remember is that when people are searching for your services or products, you want to appear on the 1st page. These visitors often have fairly strong purchase intent – especially if your site is full of useful and informative content relating to your service offering.

It’s fairly easy to convert a visitor that is already searching for a specific product or service when you rank high on their search. The higher you appear, the more likely you attract the visit…. then it’s up to your website to convince them to do business with you.

What are you waiting for... it's time to get serious about your digital presence

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